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Please find the updated version of my portfolio on: http://www.behance.net/alysedunn

Creative Liberty

I put this on my other blog, but I think it deserves to be here as well.

The day after the Super Bowl was a day filled with endless criticism - and I am not talking about the game. Super Bowl commercials have become an event that sparks discussion and elicits anticipation. This year, many of the Super Bowl ads were disappointing, but there were a few that really made an impact. One ad that really stood out was the "It's halftime America" advertisement.

When evaluating this ad on a scale of effectiveness, one can see that it was relevant, powerful, emotional, sticky, and unique. Many people, however, had a negative view of this ad because it was seen as 'politically founded.' After hearing that, I wondered, what is wrong with that? The ad was developed to make a point and, guess what, it made that point. It is true that the world is converging, and that global culture is more realistic every day, but in truth, regardless of how the world changes, people will stay the same. This may seem like an interesting concept, but it is true. People hold onto their cultural values and even though we, as humans, may desire to all have iphones, or computers, or the next Harry Potter book, the way those items sit in our culture is vastly different than anywhere else in the world.

So what is wrong with a political message? It is halftime in America, and in all honesty, bringing some production back to America or highlighting the fact that American made is not only patriotic, but inspirational, it a powerful medium. Personally, I loved that ad, because for once a company wasn't saying "hey look at my product, aren't we great," but rather was bringing a sense of Americanism back to a country that has been lost in the fray. Americans are losing their sense of togetherness and with the upcoming election, we are more divided than ever. It is time that we remember our roots and that we stop criticizing ever little element and rather look at the bigger picture and discover that there is more to the world than our convoluted sense of self.

The most depressing part about all of this, is that it took a car ad to ignite conversation and make people really think about the world today.

Artemis Pet Food

I made these two posters for my own enjoyment. The first is a picture I took of my aunt's dog, the second photo is of my sister's dogs and her daughter, and the third is a photo I took of my rabbit. These animals have character and we really love them like family. A few years ago, I worked in a pet food store that only sold food that was healthy for animals. These posters are a reflection of that education.

I created the dog food brand. As far as I know, Artemis pet food does not exist. I chose Artemis because she was the goddess of hunt and animals and really loved them (she was also a champion!). Thus, I figured Artemis would support healthy pet food that promoted strength and activity.

I hope to make more of these with some other photos I have. Keep an eye out!

San Gimignano

I traveled to San Gimignano when I went to Italy as a Sophomore in college.  At this point, I spoke Italian very well. Today, my ability is mostly conversational - though my reading skills are fairly intermediate. I made this as part of an assignment there. Again - pictures not mine! Copy, however, is mine!

It says: Experience the beauty of San Gimignano. A Rustic Italian City. Eat, laugh, and enjoy the wonder of it all. For other information call your travel agent. - 1st sheet.

Come join us! - 2nd sheet

Disney

As my other blog (the biggest fish) demonstrates, I have a love for Disney. I have been there more times than is acceptable to admit and I adore it. I put this together for an assignment that discussed language and how a certain word's meaning is not necessarily describable - you need to experience it. Again, no ownership of the photo - only the copy is mine (expect for "experience the magic" that is owned by Disney - hence the quotes)

Emerson

This was a small flyer I put together after being accepted into Emerson. I take no credit or ownership for the photo of the E. I took that from google. The focus is primarily the copy. Since it was an assignment I think that is O.K. :)

Herzog and De Meuron

 

I created this two page spread for my creative thinking class. I think it is a good reflection of the work and, more importantly, the cultural implications of how architecture can influence a society.

I apologize about the picture quality, the image did not scan well.